Data Solutions
Metadata defines the content. Viewership data validates the audience. Together, they create a more complete view of TV and a stronger foundation for CTV advertising at scale.
At TiVo Ads, we combine data from diverse sources, addressing gaps and inconsistencies to create a more complete view of TV viewership behavior.
Built on decades of experience powering discovery across entertainment platforms direct to consumers, TiVo Metadata provides a trusted alternative to incumbents with live TV schedules across linear and streaming, comprehensive catalog coverage and persistent program IDs across linear and streaming content. We give you the confidence you need with scale and consistency to identify, plan, deliver and measure content wherever it is consumed.
As an independent provider, TiVo Ads helps democratize access to TV viewership data, bringing together set-top box and Smart TV viewing data across millions of households in the U.S. and UK. Combining broadcast and local linear viewing with streaming, TiVo Viewership Data provides a more complete view of TV consumption across platforms within a single data feed.